01.
Uniqueness
We want our brand name to be original without being associated with any other brand.
02.
Awareness
We seek to grow internationally and raise our awareness.
03.
Recognition
We want our customers to easily recognize the same brand name of our company in all countries.
04.
Connection
We believe that our new name reflects our attitude as we seek to build an honest friendship with every customer.
Our local names are changing in these markets
United Kingdom
The Coffee Mate → Coffee Friend coffeefriend.co.uk
GERMANY
Kaffee Kumpeln → Coffee Friend coffeefriend.de
AUSTRIA
Kaffee Kumpeln → Coffee Friend coffeefriend.at
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